Applications, API's & Development

Established software vendors are competing with start-ups and emerging companies, reinventing themselves in an environment dominated by tablet computing and smart-phones, mobile application services and emerging mobile payments. Users are accessing corporate data, interacting with social media and communicating round the clock.

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In this inter-connected world, the ecosystem is constantly growing. Software vendors are revising their business models and developing new, more consultative sales models. Software on the cloud makes small transactions commercially viable, while self-service and online support structures replace traditional customer engagement.